There are few basic things every Site owner should consider to get a decent page ranking as a part of Search engine Optimization(SEO).
These steps are given below with a basic explanation.
Step 1: find the best keywords
Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody searches for.
In addition, the keywords that you use in your optimization campaign must attract the right kind of visitors.
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Choose the right keywords
There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words
What happen if you choose the wrong keywords
If you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.
Step 2: Optimize your web pages
By optimizing your web pages, you tell search engines for which keywords you want to be found.
If you do not optimize your web pages, then search engines won’t list your website or they will list it for the wrong keywords.
Optimizing your web pages makes sure that your website can get high rankings for the keywords of your choice.
How to optimizing your web pages
High rankings on Google and other search engines are the result of optimized web page content and good backlinks. Start with Optimizing your web page content.
By optimizing your web page content, you tell search engines for which keywords you want to be found. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure that your web pages don’t have major HTML code errors that prevent search engines from indexing your site.
You should optimize at least six different pages of your website for different but related keywords (the keywords that you found in step 1). Do not optimize the same page for more than one or two keyword phrases. The more pages you optimize, the better.
What if you do not optimize your web pages?
If you do not optimize your web pages then search engines might not be able to index your pages. In addition, search engines might not be able to find out what your web pages are about.
If you optimize only one web page of your site then it will be very difficult to get high search engine rankings. Search engines take your complete website into account. If you have many web pages that are optimized for different but related keywords than search engines will think that your web pages are relevant to a certain topic.
Relevant web pages get better search engine rankings. For that reason, you should optimize as many pages as possible for different but related keywords.
Some HTML errors can prevent search engines from indexing your web pages. If your web pages have such an HTML error, you won’t get listed on search engines because search engines cannot index your pages. For that reason, it is also important to check the HTML code of your pages.
Step 3: Optimize your backlinks
Links are one of the most important factors for high search engine rankings. It is not possible to get high search engine rankings without good backlinks!
The idea behind this concept is that search engines think that your website must be important if many other websites link to your site. The more other websites link to your website, the higher your search engine rankings will be.
If more than one website has been optimized for the same keyword (see step 2) then the page with the best backlinks will get the highest search engine rankings.
How to backlink?
High rankings on Google and other search engines are the result of optimized web page content and good backlinks. You need both to get high search engine rankings.
The number of links alone is not enough to improve your search engine rankings. It is also important that the other websites are related to your website. If the links to your website include your important keywords in the link text, then it’s easier to get high rankings for these keywords.
Step 4: Submit your website
By submitting your website to search engines you invite search engines to visit your website. You ask search engines to take a look at your pages.